Categorizing Online Shopping Behavior from Cosmetics to Electronics: An Analytical Framework

1 code implementation • 6 Oct 2020 • Sohini Roychowdhury, Wenxi Li, Ebrahim Alareqi, Akhilesh Pandita, Ao Liu, Joakim Soderberg

A success factor for modern companies in the age of Digital Marketing is to understand how customers think and behave based on their online shopping patterns.

Descriptive Marketing