Parallel Ranking of Ads and Creatives in Real-Time Advertising Systems

no code implementations • 20 Dec 2023 • Zhiguang Yang, Lu Wang, Chun Gan, Liufang Sang, Haoran Wang, Wenlong Chen, Jie He, Changping Peng, Zhangang Lin, Jingping Shao

In this paper, we propose for the first time a novel architecture for online parallel estimation of ads and creatives ranking, as well as the corresponding offline joint optimization model.

Marketing