Search Results for author: Wentian Bao

Found 4 papers, 1 papers with code

Modeling Users' Contextualized Page-wise Feedback for Click-Through Rate Prediction in E-commerce Search

1 code implementation29 Mar 2022 Zhifang Fan, Dan Ou, Yulong Gu, Bairan Fu, Xiang Li, Wentian Bao, Xin-yu Dai, Xiaoyi Zeng, Tao Zhuang, Qingwen Liu

In this paper, we propose a new perspective for context-aware users' behavior modeling by including the whole page-wisely exposed products and the corresponding feedback as contextualized page-wise feedback sequence.

Click-Through Rate Prediction Denoising

Hierarchically Modeling Micro and Macro Behaviors via Multi-Task Learning for Conversion Rate Prediction

no code implementations20 Apr 2021 Hong Wen, Jing Zhang, Fuyu Lv, Wentian Bao, Tianyi Wang, Zulong Chen

Motivated by this observation, we propose a novel \emph{CVR} prediction method by Hierarchically Modeling both Micro and Macro behaviors ($HM^3$).

Multi-Task Learning Selection bias

Entire Space Multi-Task Modeling via Post-Click Behavior Decomposition for Conversion Rate Prediction

no code implementations15 Oct 2019 Hong Wen, Jing Zhang, Yu-An Wang, Fuyu Lv, Wentian Bao, Quan Lin, Keping Yang

Although existing methods, typically built on the user sequential behavior path ``impression$\to$click$\to$purchase'', is effective for dealing with SSB issue, they still struggle to address the DS issue due to rare purchase training samples.

Click-Through Rate Prediction Multi-Task Learning +2

Cannot find the paper you are looking for? You can Submit a new open access paper.