Contextual Multi-Armed Bandits for Causal Marketing

2 Oct 2018Neela SawantChitti Babu NamballaNarayanan SadagopanHoussam Nassif

This work explores the idea of a causal contextual multi-armed bandit approach to automated marketing, where we estimate and optimize the causal (incremental) effects. Focusing on causal effect leads to better return on investment (ROI) by targeting only the persuadable customers who wouldn't have taken the action organically... (read more)

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