Scalable bundling via dense product embeddings

31 Jan 2020 Madhav Kumar Dean Eckles Sinan Aral

Bundling, the practice of jointly selling two or more products at a discount, is a widely used strategy in industry and a well examined concept in academia. Historically, the focus has been on theoretical studies in the context of monopolistic firms and assumed product relationships, e.g., complementarity in usage... (read more)

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