Search Results for author: Kaipeng Liu

Found 2 papers, 0 papers with code

Optimizing Sponsored Search Ranking Strategy by Deep Reinforcement Learning

no code implementations20 Mar 2018 Li He, Liang Wang, Kaipeng Liu, Bo Wu, Wei-Nan Zhang

From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement to attract more awareness and purchase facilitates their commercial goal.

Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search

no code implementations29 Dec 2017 Su Yan, Wei. Lin, Tianshu Wu, Daorui Xiao, Xu Zheng, Bo Wu, Kaipeng Liu

Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes.

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