no code implementations • 29 Dec 2017 • Su Yan, Wei. Lin, Tianshu Wu, Daorui Xiao, Xu Zheng, Bo Wu, Kaipeng Liu
Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes.
no code implementations • 20 Mar 2018 • Li He, Liang Wang, Kaipeng Liu, Bo Wu, Wei-Nan Zhang
From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement to attract more awareness and purchase facilitates their commercial goal.