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The Impact of Snippet Reliability on Misinformation in Online Health Search
These results strongly suggest that an information need-focused approach can significantly improve the reliability of extracted snippets in online health search.
Not Just Skipping. Understanding the Effect of Sponsored Content on Users' Decision-Making in Online Health Search
We further discover that the contrast between the indirect marketing ads and the viewpoint presented in the organic search results plays an important role in users' decision-making.
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