Persuasion Strategies in Advertisements

1 code implementation • 20 Aug 2022 • Yaman Kumar Singla, Rajat Jha, Arunim Gupta, Milan Aggarwal, Aditya Garg, Tushar Malyan, Ayush Bhardwaj, Rajiv Ratn Shah, Balaji Krishnamurthy, Changyou Chen

Motivated by persuasion literature in social psychology and marketing, we introduce an extensive vocabulary of persuasion strategies and build the first ad image corpus annotated with persuasion strategies.

Image Segmentation Marketing +2