no code implementations • 16 Mar 2012 • Peiji Chen, Wenjing Ma, Srinath Mandalapu, Chandrashekhar Nagarajan, Jayavel Shanmugasundaram, Sergei Vassilvitskii, Erik Vee, Manfai Yu, Jason Zien
A large fraction of online display advertising is sold via guaranteed contracts: a publisher guarantees to the advertiser a certain number of user visits satisfying the targeting predicates of the contract.
Data Structures and Algorithms
no code implementations • 16 Mar 2012 • Vijay Bharadwaj, Peiji Chen, Wenjing Ma, Chandrashekhar Nagarajan, John Tomlin, Sergei Vassilvitskii, Erik Vee, Jian Yang
Motivated by the problem of optimizing allocation in guaranteed display advertising, we develop an efficient, lightweight method of generating a compact {\em allocation plan} that can be used to guide ad server decisions.
Data Structures and Algorithms
