Incentive Mechanism Design for ROI-constrained Auto-bidding

no code implementations • 4 Dec 2020 • Bin Li, Xiao Yang, Daren Sun, Zhi Ji, Zhen Jiang, Cong Han, Dong Hao

Auto-bidding plays an important role in online advertising and has become a crucial tool for advertisers and advertising platforms to meet their performance objectives and optimize the efficiency of ad delivery.

Computer Science and Game Theory

AiAds: Automated and Intelligent Advertising System for Sponsored Search

no code implementations • 28 Jul 2019 • Xiao Yang, Daren Sun, Ruiwei Zhu, Tao Deng, Zhi Guo, Jiao Ding, Shouke Qin, Zongyao Ding, Yanfeng Zhu

Sponsored search has more than 20 years of history, and it has been proven to be a successful business model for online advertising.

Marketing Retrieval