Quotient Space-Based Keyword Retrieval in Sponsored Search

no code implementations • 26 May 2021 • Yijiang Lian, Shuang Li, Chaobing Feng, Yanfeng Zhu

Since the synonymous relations between queries and keywords are quite scarce, the traditional information retrieval framework is inefficient in this scenario.

Information Retrieval Retrieval

A Concept Knowledge-Driven Keywords Retrieval Framework for Sponsored Search

no code implementations • 21 Feb 2021 • Yijiang Lian, Yubo Liu, Zhicong Ye, Liang Yuan, Yanfeng Zhu, Min Zhao, Jianyi Cheng, Xinwei Feng

This framework has been successfully applied to Baidu's sponsored search system, which yields a significant improvement in revenue.

Retrieval

AiAds: Automated and Intelligent Advertising System for Sponsored Search

no code implementations • 28 Jul 2019 • Xiao Yang, Daren Sun, Ruiwei Zhu, Tao Deng, Zhi Guo, Jiao Ding, Shouke Qin, Zongyao Ding, Yanfeng Zhu

Sponsored search has more than 20 years of history, and it has been proven to be a successful business model for online advertising.

Marketing Retrieval