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Found 5 papers, 2 papers with code
Adaptive Experimentation with Delayed Binary Feedback
Experiments show that the proposed method is more efficient for delayed feedback compared to various other approaches and is robust in different settings.
Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach
In e-commerce platforms, sponsored and non-sponsored content are jointly displayed to users and both may interactively influence their engagement behavior.
Comparison Lift: Bandit-based Experimentation System for Online Advertising
Second, by adapting experimental design to information acquired during the test, it reduces substantially the cost of experimentation to the advertiser.
Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments
The product is currently deployed on the advertising platform of JD. com, an eCommerce company and a publisher of digital ads in China.
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
This paper studies the measurement of advertising effects on online platforms when parallel experimentation occurs, that is, when multiple advertisers experiment concurrently.
