no code implementations • 26 May 2021 • Yijiang Lian, Shuang Li, Chaobing Feng, Yanfeng Zhu
Since the synonymous relations between queries and keywords are quite scarce, the traditional information retrieval framework is inefficient in this scenario.
no code implementations • 21 Feb 2021 • Yijiang Lian, Yubo Liu, Zhicong Ye, Liang Yuan, Yanfeng Zhu, Min Zhao, Jianyi Cheng, Xinwei Feng
This framework has been successfully applied to Baidu's sponsored search system, which yields a significant improvement in revenue.
no code implementations • 28 Jul 2019 • Xiao Yang, Daren Sun, Ruiwei Zhu, Tao Deng, Zhi Guo, Jiao Ding, Shouke Qin, Zongyao Ding, Yanfeng Zhu
Sponsored search has more than 20 years of history, and it has been proven to be a successful business model for online advertising.