no code implementations • 5 Mar 2024 • Zhen Gong, Lvyin Niu, Yang Zhao, Miao Xu, Zhenzhe Zheng, Haoqi Zhang, Zhilin Zhang, Fan Wu, Rongquan Bai, Chuan Yu, Jian Xu, Bo Zheng
Through extensive offline and online experiments, we demonstrate the effectiveness and efficiency of our method, and we obtain a 7. 01% lift in Gross Merchandise Volume, a 7. 42% lift in Return on Investment, and a 3. 26% lift in ad buy count.
no code implementations • 25 May 2021 • Liyi Guo, Junqi Jin, Haoqi Zhang, Zhenzhe Zheng, Zhiye Yang, Zhizhuang Xing, Fei Pan, Lvyin Niu, Fan Wu, Haiyang Xu, Chuan Yu, Yuning Jiang, Xiaoqiang Zhu
To achieve this goal, the advertising platform needs to identify the advertiser's optimization objectives, and then recommend the corresponding strategies to fulfill the objectives.
no code implementations • 3 Nov 2020 • Li Sun, Haoqi Zhang, Songyang Zhang, Jiebo Luo
Short-form video social media shifts away from the traditional media paradigm by telling the audience a dynamic story to attract their attention.
no code implementations • 20 Aug 2020 • Liyi Guo, Rui Lu, Haoqi Zhang, Junqi Jin, Zhenzhe Zheng, Fan Wu, Jin Li, Haiyang Xu, Han Li, Wenkai Lu, Jian Xu, Kun Gai
For e-commerce platforms such as Taobao and Amazon, advertisers play an important role in the entire digital ecosystem: their behaviors explicitly influence users' browsing and shopping experience; more importantly, advertiser's expenditure on advertising constitutes a primary source of platform revenue.