Search Results for author: Jelena Gligorijevic

Found 2 papers, 0 papers with code

Time-Aware Prospective Modeling of Users for Online Display Advertising

no code implementations12 Nov 2019 Djordje Gligorijevic, Jelena Gligorijevic, Aaron Flores

Prospective display advertising poses a great challenge for large advertising platforms as the strongest predictive signals of users are not eligible to be used in the conversion prediction systems.

Learning from Multi-User Activity Trails for B2B Ad Targeting

no code implementations29 Aug 2019 Shaunak Mishra, Jelena Gligorijevic, Narayan Bhamidipati

Online purchase decisions in organizations can go through a complex journey with multiple agents involved in the decision making process.

Decision Making

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